Bio and Background

Experienced Product Executive. Currently focussed on producing beautiful, simple iPad entertainment, researching online services for the New Publishing and providing strategic direction and advice to startups.

Active Projects

Nov 4, 2011

Online Marketing for Authors. As self-publishing explodes, and “legacy publishing” changes fast, authors need great (and simple) tools to promote their own “discoverability”.   Currently in research and design.

Augmented Reality. Continuing the work started with e23 Games in geo-located augmented reality.

Super-simple iPad Entertainment. Continuing the Gaze series on iPad.

Advisor to the YetiZen incubator.

Advisor to PlanApple, an early startup in the travel space.

Areas of Interest

Jun 26, 2011

eBooks. Wow, what a revolution.  Tremendous opportunities opening here for author support, discoverability, new publishing and funding.

geo-location 2.0. World-wide multiplayer geolocated gaming is finally starting to take off a bit.  Lots of creative approaches to take here.

Simplicity and Clarity. Personal devices reward simplicity and clarity in design.  1M apps and tiny decision cycles ($0.99) make instant recognition and utility a requirement.

Vision, Innovation, Management

Jun 26, 2011

Strategic Vision. Take the seeds of new ideas, find the direction they need, then grow them into products and businesses.

Management and motivation. Create small teams of great people, motivate and inspire them to succeed.

Details, details. The real work: create/review/edit business plans, presentations, spreadsheets, designs, project plans.  Whatever it takes to get great products made.

Quick History

Jun 26, 2011

2008+ Self-funded projects.  Advice to friends and entrepreneurs.

2002-2004 Chief Strategy Officer, SimpleStar. Sold in 2007 to Sonic Solutions.

2000-2008 Intensive surfing (on waves). Maldives, Chile, Peru, Bali, Australia, Mexico etc.

1999-2000 Started Shockwave.com inside Macromedia.  Eventually sold to MTV networks.

1991-2000 Product Executive at Macromedia, in charge of Engineering, Product Management, Strategy.

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Greatest Hits

Jun 26, 2011

Started Shockwave.com inside Macromedia – one of the first successful casual gaming sites.

Product Executive at Macromedia from a startup to successful public company and internet evolution.  Built the original engineering team.  Ran Engineering, Product Management, Company Strategy at various times.

Shipped tons of innovative, successful products: Director, FrameMaker, 3D tools, Sound tools – you name it.

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