Executive Coaching

Who I Am

I’m a leader, a mentor and coach with over twenty years of experience in fast-moving software startups.

I have worked at all phases of growth, from being one of “three guys in a room”,  to being an officer of a public company.

I was a key early member of three startups that became successful public companies, and a fourth that was sold for $250M+.

What I Do

My clients are typically founders, executives and technical leaders who want to grow themselves, their organizations and their companies.

I meet my clients where they are, working on everything from the day to day mechanics of great management (hiring, communication, organizational change), to the fundamental personal patterns that may need investigating and changing to drive the next level of success.

My goal is to have my clients master the skills they need to lead the building of great products, companies and cultures.

Download a one-page summary of my background and services here.

Why I Do It

I love the moments when it all clicks. When leadership, teamwork and creativity come together to build something great. When people are working above the best they could imagine. When a vision suddenly becomes attainable.

I want to help you get there.




Open Table





Sift Science

Get In Touch


The easiest way to start is with a conversation. Contact me, and let’s schedule a phonecall to get going!

Startup Experience

My entire career has been as an early employee in startups.

I have been through exponential growth, public offerings, soaring stock prices, flat spots and downturns, initiated complete company “pivots”, shipped some great products and built multiple organizations from scratch.

Whatever phase you and your organization are in, I’ve been there, and can bring my experience to bear.

Life Experience

I have routinely taken time away from the industry, and built skills that provide helpful perspectives from outside the cube and conference room:

  • meditation and mindfulness: a twenty year practice
  • yoga: a ten year practice
  • improv: a twenty year practice
  • writing and performing: a ten year practice
  • surfing: an almost twenty year practice

When these skills merge with practical consideration of tactics, they can provide breakthrough skills in your growth as an executive (improv for a perspective on public speaking, mindfulness for clarity in decision making, for example).

Coaching Notes

These notes discuss issues that come up frequently in coaching. I publish them, along with links and articles from around the web, in the “Tech People Leadership” newsletter.  Sign up here.


  • Joe is the person I turn to with my most troublesome challenges. His clear thinking and incisive mind invariably get me quickly to the nub of any issue. Joe has seen it all and done it all in the tech business – from engineering to product to strategy to M&A to just getting s*** done.

  • While I was CEO of Simple Star, Joe mentored and coached me through a period of dramatic product evolution and exciting business growth. Joe continually delivers indispensable creativity, strategic focus and deep product insights. He is a phenomenal secret weapon to have in your back pocket.

  • If you want to get better at strategic focus, leadership, hiring, directing and overseeing complex projects and organizations, there are few better than Joe from whom to learn.

  • Joe was the boss that taught me what bosses need to be like. There are very few people with his ability to do two things: see what a product needs to be and do to have the foundation to grow; see what a person needs to grow and be successful.

  • Equal parts mentor, unrelenting coach, and insightful sounding board, Joe has a knack for helping you ask yourself the tough questions about your product, your market, and your business… and then guiding you down a path to find the answers.

Get In Touch

 I’m happy to discuss my approach and availability at +1-415-370-3874 in email here.