The Group Leadership Coaching Program

The Group Leadership Coaching Program


The Group Leadership Coaching Program takes a cohort of leaders through six months of comprehensive learning in the art of tech company leadership.

Sharing a curriculum and learning experience builds a common set of tools and language in the cohort, so what is learned sticks, and is immediately effective.

The Program covers the tools that are necessary for those who have some management experience, and are on an accelerated leadership track.

Groups that the Program would benefit include: newly formed executive staff teams; new cohorts of Director and soon-to-be Director level managers; recently promoted executives.


One workshop per month (2-4 hours), on the following topics, for six months. Work continues between workshops with a mobile app facilitating homework, preparation and mentoring.

What is the job?

Management and leadership are different, and you need both.

Introducing a model of management and a model of leadership.


The EQ model.

What is self-awareness exactly? How to practice it?

How EQ permeates the leadership role.


The Feedback Paradox: why Feedback is necessary, and hard.

Feedback models: giving and receiving.

The EQ of feedback.


What’s happening in a conversation?

Getting to “shared truth”

Getting to success: managing EQ in hard conversations.


How to have a coaching conversation: open questions, the power of listening.

When to coach, when to direct.


What is presence? How to develop it.

Authenticity and presence: building an authentic voice.


The topic set can be customized to suit the specific needs of the group and company. Additional emphases might include: trust, risk-taking, listening, accountability and others.

Additional one on one coaching can be added for each cohort member to personalize and emphasize the work.


Each workshop, and follow-on set of homework, is built on two fundamentals: Emotional Intelligence, and Practical Tools. The two approaches work together: the Practical Tools suggest mechanisms, Emotional Intelligence builds the skills necessary to make the tools work.


Almost all actions in leadership lean heavily on Emotional Intelligence. Even apparently “logical” business decisions require an awareness of personal and group biases, history and emotional undercurrents.

The Program spends one workshop introducing the EQ model and a set of exercises around self-awareness and self management. And then returns to, and builds on understanding and techniques in EQ relevant to each topic.


The cohort is expected to leave each workshop with a set of language around a topic, a collection of practical tools they can use, and experience in practicing with those tools.

The tools are selected from a wide body of experience and are usually the simplest possible ones that work! They are designed to be practiced, remembered and used.


Learning happens through repetition, the experience of practice in real work situations, and “social learning” in community. The Program is supported by a micro-learning app which supports “classic” learning in the workshops in preparation, practice and community between workshops.


Short video lessons, reading and light-weight tests are available before the workshops, so learners start with familiarity with the material.


Between workshops, learners keep in touch with each other through the app, or Slack, so can share their experiences work with new approaches.


Between workshops, learners keep in touch with each other through the app, or Slack, so can share their experiences work with new approaches.


Each workshop ends with “homework” assignments, which are set up as further, trackable, “micro-courses” in the app.

Joe Dunn – Who I Am

Joe Dunn

Who I Am


I’m a leader, mentor and coach with over twenty years of experience in fast-moving software startups. Three became successful public companies, and fourth sold for $250M+


My experience covers everything from being one of “three guys in a room” to an officer of a public company. (And a traveling surf bum, barely capable yoga student, skilled improve performer, and twenty-five year student of meditation).


I coach leaders of all kinds (CEOs, CTOs, Engineers, Sales, Marketing) in rapidly-growing tech companies in San Francisco and the Bay Area, from seed-size to “unicorns”.